Md Afnan Hossain - Researcher Profile
Lecturer
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Publications Title Journal Name Year ABDC Ranking
Quality of care in mental health services: does patient engagement play a role? International Journal of Quality & Reliability Management 2025 B
Misuse of social media and climate of distrust in the B2B environment: a moderated-mediation analysis Journal of Marketing Theory and Practice 2025 B
Navigating the platform economy: Crafting a customer analytics capability instrument Journal of Business Research 2024 A
Data-driven market effectiveness: The role of a sustained customer analytics capability in business operations Technological Forecasting and Social Change 2023 A
A framework for AI-powered service innovation capability: Review and agenda for future research Technovation 2023 A
Addressing the grand challenges of poverty with data-driven creative service offerings Journal of Product Innovation Management 2023 A*
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets? Industrial Marketing Management 2023 A*
The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement Journal of Retailing and Consumer Services 2023 A
Avoidance behaviour towards using pirated software: testing a seven-component model on SME employees Information Technology & People 2022 A
Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare Journal of Business Research 2022 A
Role of enterprise information system management in enhancing firms competitive performance towards achieving SDGs during and after COVID-19 pandemic Journal of Enterprise Information Management 2022 A
How does remote analytics empowerment capability payoff in the emerging industrial revolution? Journal of Business Research 2022 A
Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing Journal of Global Information Management 2022 A
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry Industrial Marketing Management 2022 A*
Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment? Journal of Enterprise Information Management 2022 A
Why doesn't our value creation payoff: Unpacking customer analytics-driven value creation capability to sustain competitive advantage Journal of Business Research 2021 A
Big data-driven strategic orientation in international marketing International Marketing Review 2021 A
How does value co-creation transform quality of life at the bottom of the pyramid? Journal of Marketing Management 2021 A
An integrative model of consumer-based heritage destination brand equity Tourism Review 2021 B
Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity Journal of Fashion Marketing and Management 2021 B
Revisiting customer analytics capability for data-driven retailing Journal of Retailing and Consumer Services 2020 A
Conceptualising online fashion brand recognition: scale development and validation Spanish Journal of Marketing – ESIC 2020 B
E-service quality and trust on customer's patronage intention: Moderation effect of adoption of advanced technologies Journal of Global Information Management 2020 A
Optimizing competitive performance of service firms in data-rich environment Journal of Service Theory and Practice 2020 A
Mediating effect of employee’s commitment on workplace spirituality and executive’ssales performance: An empirical investigation Journal of Islamic Marketing 2019 B
Awareness of occupational hazards in learning organizations: Knowledge sharing behavior and sense of spirituality perspective Global Knowledge, Memory and Communication 2019 B
Patient’s behavioral intention: public and private hospitals context Marketing Intelligence & Planning 2018 A
Awareness on climate change: perceived physical and psychological impact among the young generation Interdisciplinary Environmental Review 2018 C
Tacit knowledge-sharing behavior among the academic staff: Trust, self-efficacy, motivation and Big Five personality traits embedded model International Journal of Educational Management 2018 B